The purpose of the Baderman Island Resort Web Site is to provide visitors with all the necessary information about the hotel and attract them to stay at the Baderman Island Resort.
Web Site visitors are potential user groups that could conceivably visit the Baderman Island Resort Web Site and be its target audience:
A. Travelers searching for an exotic resort destination and those who like to discover new places
B. The people looking for a place to stay at Baderman Island
C. The guests who have already experienced a stay at Baderman Island Resort
D. Travel agencies and individual travel agents
E. Celebrities' management agencies and managers
F. Film-shooting and photograph studios looking for awesome vistas
G. Current and potential employees.
The interests and requirements of each of these groups of people depending on their importance for business will shape the content of the Web Site. Group A will particularly enjoy Island Map, History, Surrounding Area pages. Virtual Tour and all amenities pages are supposed to indulge Group B. Group C will like Future Development, and certainly Weather Forecast to get to know when is the best time to come back. Groups D and E will scrutinize the amenities pages, and use Reservations option for on-line booking. Group F will take the most of Photo Galleries. At the same time, all groups will enjoy receiving newsletters and RSS feeds, so these tools should be added as well. Besides, currently the Web Site badly misses Contact Us page.
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