In this essay I have to analyze a print advertisement. I have to define its slogan, main massage and instruments of persuading the potential customers.
I have chosen the advertisement of Starrex music phones. The main slogan of this advertisement is "Dance to your own tune".
As for me, the main massage of this advertisement and its slogan is that these particular phones let its owners feel absolutely free and independent while choosing and listening to the music. It is the same thing as to listen and to dance to tour own tune.
To be able to do it, the company proposes its customers the whole range of services, including different sound effects and possibility to customize playlists.
The advertisement is to be applied to the young people that try to be modern and fashionable. I have made such conclusion because of the picture on the advertisements. The picture is really "alive" and colorful.
It is an instrument to attract the attention of potential customers and probably persuade them to buy these phones. In my opinion, it is quite an effective way to do it because of using positive images and colors that apply to people positive emotions.
This advertisement does execute the ultimate task of any commercial – to conquer the attention of a potential customer. This image and this slogan are easy to remember. Thus, some link between the company's name and customer's emotions has occurred. It means that a customer will not forget about the company and its product soon and probably will decide to buy it.
Thus, in my opinion, this advertisement is a good example of commercials for young people. On the one hand, it is really simple. On the other hand, it is effective.
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